Custom software, built right

Web & Application Development

We design and build websites and apps that are simple to use, pleasant to look at, and ready to scale. Whether it’s a small info page, a registration system, or a community portal, we focus on clarity, performance, and long-term maintainability.

BoardOne – Charter bus digitalisation startup, BoardOne.io

Why a New Website Was Necessary The original quoting tool operated inside an iframe, preventing accurate tracking and limiting UX improvements. To regain full control of the funnel, we rebuilt the frontend entirely. More about this decision you can read in the Product & Strategy Consulting.
Webflow was selected for its speed, cost efficiency, and flexibility. The existing backend remained but required significant updates to support the new architecture.

Building a Conversion-Focused Funnel The goal was straightforward: guide users from route selection → instant calculation → reservation.
Key steps:

  • Built a new frontend in Webflow, replacing the original Solidpixels implementation

  • Optimised for mobile-first UX, consistent design, and clear CTAs

  • Ensured essential information appeared above the fold and removed unnecessary content

Integrating With Backend Logic The Webflow frontend connected to the legacy backend via API.
Backend improvements included:

  • Enhanced quoting logic for better price accuracy

  • Increased automatically processed calculations from 40% → 98%, sharply reducing support workload

  • Redesigned automated emails for consistency and clarity, leading to higher follow-up conversions

Full Tracking & Compliance To support informed decision-making, we implemented:

  • GTM and Google Analytics tracking across the entire funnel

  • CookieBot for GDPR compliance

  • Detailed event mapping: homepage → quote started → fields completed → quote generated → order

  • A/B testing for key friction points

Impact After launch:

  • Homepage → completed quote conversion lifted from 20% → 27% (despite seasonal downturn)

  • Automatic quoting increased from 40% → 98%

  • Reminder flows generated additional bookings

  • Inbound requests improved in quality thanks to a clearer, simplified funnel

Zahrady Marli, zahradymarli.cz

A simple one-page site for a local garden maintenance company.
Purpose: Present services and provide a direct channel for client inquiries.

Vrbno Povodně 2024, vrbnopovodne24.cz

An emergency information site built overnight during the September 2024 floods in the region.
Purpose: Coordinate local aid, publish critical updates, and keep the community informed.

Be Outdoor, beoutdoor.cz

Website for an outdoor activity company offering courses for kids and adults.
Purpose: Facilitate outdoor program booking and encourage participation in physical and creative experiences in nature.

Ski School Roky, ski-roky.cz

Clean and concise informational site for a small ski school in the Rokytnice nad Jizerou.
Purpose: Share course info, pricing, and contact options — optimized for mobile users on the go.

Hradecký Pivní Maraton, hradeckypivnimaraton.cz

Registration and info site for a unique running and beer-drinking race.
Purpose: Online registration, event overview, and fun branding to match the event’s spirit.

Canicross Vrbensko, canicrossvrbensko.cz

Community site for a local canicross sports club.
Purpose: Showcase trainings, races and show basic info for members and everyone interested.

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